Generic AI prompts produce generic output. "Write me a listing description for a 3-bedroom house" gives you something that sounds like every other agent's listing description. The prompts below are structured differently — they give the model enough constraints to produce a real first draft, not filler that you'd delete and rewrite.
All prompts work with free ChatGPT (GPT-4o) and Claude (free tier). Fill in the brackets with your specifics.
What's covered
- MLS listing description
- Just-sold Instagram caption
- Cold lead re-engagement email
- Neighborhood market update
- Offer cover letter
- Listing appointment talking points
- Facebook ad copy
- Buyer consultation follow-up
- Open house follow-up text
- Price reduction announcement
Listing & Property Marketing
Prompt 1
MLS Listing Description
"Write a compelling MLS listing description for a [bedrooms/bathrooms] [property type] at [address or neighborhood]. Key features: [list 4-6 features]. Target buyer: [first-time buyer / move-up buyer / investor / luxury buyer]. Tone: [professional / warm / luxury]. Under 200 words. No clichés — do not use the words: cozy, charming, must-see, stunning, nestled, or boasts."
Why the no-cliché list matters: These six words appear in the majority of MLS descriptions. Excluding them forces the model to find specific language that actually describes this property. The output will read differently from every listing around it.
Prompt 2
Just-Sold Instagram Caption
"Write an Instagram caption for a just-sold post at [address or neighborhood description]. I represented the [buyer/seller]. It sold in [X] days at [X]% of asking. Include: one specific detail that made this deal work, a brief lesson or insight for followers, and a subtle CTA. Under 120 words. Three relevant hashtags. Conversational, not corporate."
The insight hook: "One lesson for followers" is what separates posts that get saves from posts that get scrolled past. People follow agents who teach them, not agents who celebrate themselves.
Client Communication
Prompt 3
Cold Lead Re-Engagement Email
"Write a re-engagement email to a buyer lead who went quiet 30 days ago. They were looking for [buyer criteria — beds/baths/area/price range]. Don't mention that they went quiet or use the phrase 'just checking in.' Share one specific market stat for [city or zip] and ask one low-pressure question. Under 100 words. Friendly, not salesy."
Never say "just checking in": It signals that nothing has changed and you have nothing to offer. Sharing a market stat signals that you're watching the market for them — entirely different posture.
Prompt 4
Offer Cover Letter
"Write an offer cover letter from buyer(s) [name(s)] for the property at [address]. Why they love this specific home: [2-3 specific reasons — not generic]. Their situation: [brief — e.g., 'relocating for work, kids start school in August, pre-approved at X, flexible on closing']. Preferred closing date: [date]. Warm, personal, genuine. Under 200 words. No boilerplate real estate phrases."
On the specific reasons: "We love the open layout and big backyard" loses to "Our daughter has been asking for a yard big enough for a swing set and the magnolia tree out front is exactly what she drew." Specificity wins.
Market Content
Prompt 5
Neighborhood Market Update (Email or Post)
"Write a neighborhood market update for [neighborhood or zip code] using these stats: [paste your MLS stats — median price, days on market, list-to-sale ratio, inventory level, year-over-year changes]. Make it conversational, not a data dump. Explain what the numbers mean for buyers and sellers in plain language. One trend to watch. Under 200 words. Could be sent as an email or posted on social."
Prompt 6
Listing Appointment Talking Points
"Write talking points for a listing appointment at [address]. Comparable sales I'm using: [list 2-3 comps with price and days on market]. My pricing recommendation: [price range] because [brief reasoning]. Marketing strategy highlights: [list 3-4 things you actually do]. Likely seller objection: '[the objection you expect]' — draft a response. Format as bullet points I can glance at during the meeting."
Social Media & Advertising
Prompt 7
Facebook Ad Copy
"Write Facebook ad copy for [what you're advertising — a listing, an open house, a free CMA offer, a buyer seminar]. Target audience: [description — e.g., 'homeowners in zip 32301 who may be considering selling']. Hook + value statement + one CTA. Under 125 words. No real estate clichés. No exclamation marks."
No exclamation marks: They signal generic ad copy to scroll past. Confident, direct statements perform better in real estate ads.
Prompt 8
Buyer Consultation Follow-Up Email
"Write a follow-up email after a buyer consultation with [buyer name(s)]. Key things we discussed: [list 3-4 points from the meeting]. Next step I committed to: [what you said you'd do]. Ask them to confirm their top priority — price, location, or timeline — so I can narrow the search. Under 150 words. Professional, organized, action-oriented."
Prompt 9
Open House Follow-Up Text
"Write a follow-up text to someone who visited my open house at [address] on [day]. They seemed interested in [observation — e.g., 'the kitchen and the school district']. Friendly, not pushy. Reference one thing from the conversation if possible. Ask one question to start a conversation. Under 60 words."
Text beats email for open house follow-up: Open house visitors gave you their phone number. A text the next morning has 90%+ open rate. Email is 20%. Use text for the first touch.
Prompt 10
Price Reduction Announcement
"Write a price reduction announcement for [address]. Original price: [price]. New price: [price]. Do not frame this as a failure — frame it as a market recalibration and a new opportunity for buyers who were close but priced out. Include one reason a buyer should act now. Under 100 words. Tone: confident, not apologetic."
90 more prompts in the full playbook
These 10 cover 6 different categories. The full pack adds video scripts, seller presentations, client follow-up sequences, ad copy variations, and a 30-day AI content calendar — all with pro tips on each prompt.
Get the Full Playbook — $47 →
Instant download. Works with free ChatGPT and Claude.